Competitive Intelligence

Many exporters seek out competitive information from simple, basic sources such as the Internet or online data bases. While sometimes successful, less experienced researchers give up looking once the "electronic" sources fail to turn up information.

Successful competitive intelligence collection often requires the use of "human" sources. Discussions with independent industry experts as well as the competitors themselves and their customers, suppliers and former employees often provide critical information.

Amcon has many years of experience gathering competitive intelligence information from secondary and human information sources. Examples of the information we have found includes:

Competitor Pricing Profit margins Future marketing strategy Competitor sales of particular product lines or from specific facilities Key marketing and distribution methods Background of key employees Number of employees in particular departments Details of competitor strategic alliances

Click here to review business intelligence case studies from Amcon projects.