Marketing to America


Charles Klein's new book "Marketing to America: How non-US Companies can Profit by Selling in the USA" has been published by the Financial Times (London).

Marketing to America is the first step by step guide for companies interested in selling non-American products in the United States. This unique marketing book provides a wealth of user friendly assistance to non-US CEO's, marketing managers, export promotion trade officials, venture capital firms and entrepreneurs interested in practical help to actually generate sales in the United States.

The book is filled with "real world" stories about non-American managers and their company's attempts to succeed in the world's largest market, based on the author's 15 years of experience in the field.


Part I is titled "Preparing for US Marketing" includes topic such as:

How to avoid unfair deals with US marketers Evaluation of potential distribution structures Secondary market research Primary market research Developing a US marketing strategy

Part II is called "Taking Action" and guides the reader through practical options in bringing non-US products to market in the United States.

It covers topics such as:

For more information, contact us at info@amconmarketing.com